Words to Retire In Action

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This guide will cover 10 commonly used words in copy and content that you may want to "retire" (or reconsider) if you're dedicated to writing copy in a human-first way—free of shame, manipulation, privilege, and pain points.

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You'll get in-depth explanations why you may want to reconsider using certain words or phrases in your copy and content, with suggested shifts, alternative approaches, and before/after examples.

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52.9 MB

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46 pages

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